Work with DAvid 

How do you get people to say yes to a new idea or innovation? In this interactive session, David highlights the Frictions that operate against new ideas and innovation; describes the unexpected reasons why the ideas and initiatives people are most passionate about get rejected; and explains how to transform those frictions into important, powerful catalysts for change.

The most successful companies know things about their customers that competitors haven’t figured out, and know how to use this knowledge to maintain their competitive edge. In this session, David walks participants through novel research techniques to better understand customers and their needs, and other steps to unlock this competitive advantage.

How do you get people to say yes to a new idea or innovation? In this interactive session, David highlights the Frictions that operate against new ideas  and the Fuels that can help supercharge them; describes the unexpected reasons why the ideas and initiatives people are most passionate about get rejected, and the right types of “fuel” that can propel a good idea forward; and explains how to transform those frictions and fuels into powerful catalysts for change.

Design is not just a verb – it is a way of thinking. In this interactive session, David highlights some of the fundamentals of Design Thinking and discusses how they can be applied to everything from products and services to business models.  Participants will explore how to apply these principles across a variety of industries, in small companies and large enterprises alike.

The most successful companies in the world are the ones that know things about their customers that competitors haven’t figured out, and know how to use this knowledge to maintain their competitive edge.

In this session, David walks participants through novel research techniques to better understand customers and their needs, and other steps to unlock this competitive advantage.

Truly innovative products and technologies start by focusing on consumers’ problems to be solved. What do consumers want to accomplish? What tradeoffs are they willing to make to achieve better outcomes? Why do they make the choices they do? The key is finding the right struggle to address. In this session David unpacks powerful tools and techniques for discovering consumers' hidden needs, and translating them into compelling products, services and ventures.

Inspiration for innovative new products, services and ventures is all around you – sometimes hiding in plain sight. The best way to discover these opportunities often starts with asking the right questions. In this session, David shares tools and techniques for reframing the world around you, identifying ways to make an impact and mustering the confidence to do something about it.

Why do people show interest in a product or service, but never buy? It’s probably not due to the product’s lack of appeal but rather because of the frictions companies inadvertently create as they try to help get, keep and grow customers. In this talk, David explains that the things you think will get customers to sign on are probably making things worse, and offers specific case studies for what to do to make sure your customers don’t disappear.