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David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management and a bestselling author of the book, The Human Element: Overcoming the Resistance That Awaits New Ideas (Wiley). David has been a practitioner of entrepreneurship, design, and innovation for over 20 years and his work has led to creation of over 300 products, services and new ventures around the world.
The insights Loran Nordgren and David Schonthal surface are important reminders of the care and attention designers need to bring a new idea to life and to build our shared future.
Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
An engrossing read on what it takes to open other people's minds.
Whether you're a creator looking to execute or an executive looking to create, this book is a timely read.
CEO OF IDEO
THE HUMAN ELEMENT
AUTHOR OF WHEN, DRIVE,
& TO SELL IS HUMAN
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